Built by Agencies, for Agencies
GreenPin SEO was founded after watching dozens of great agencies lose clients to AI search — not because they weren’t good, but because nobody had built them the right fulfillment system.
2022
Founded
40+
Agency Partners
200+
Active Locations
Why We Built
GreenPin SEO
In 2022, our founder was running a local SEO agency in Washington DC. The results were good. The clients were happy. Then Google started rolling out AI Overviews and ChatGPT exploded onto the scene.
Clients started asking: “Are we showing up in AI search results?” Most agencies had no answer. Neither did we — at first.
After 18 months of testing, failing, and eventually cracking the code on getting home service businesses cited in AI answers AND dominating Google Maps simultaneously, we had a system that worked consistently.
We realized most agencies would never build this themselves — it was too technical, too new, and too time-consuming. So we turned it into a white-label fulfillment service that agencies could simply plug into their existing client base and immediately start delivering better results.
Today we power 40+ agency partners across the US, managing 200+ active local business locations — all invisibly, all under our partners’ brands.
— James Williams, Founder
Our Core Values
Agency First, Always
Your clients are your clients. We never reach out to them, never market to them, and never put our brand anywhere near your accounts. Full stop.
Results Over Reports
We could send you beautiful reports with no results. We refuse to. If rankings aren't moving, we tell you why and fix it before you have to ask.
No Lock-In, Ever
We've never needed a contract to keep a partner. Month-to-month means we have to earn your business every single month through real performance.
Honest Communication
If a client isn't a good fit for our system, we'll tell you before you onboard them. Better to say no early than to deliver disappointing results.
Always Learning
AI search is changing weekly. We invest 20% of our time in R&D — testing what actually moves rankings in the current AI era, not 12 months ago.
Your Growth Is Our Growth
We're incentivized to make you successful. The more clients you scale, the more locations we manage. Our interests are perfectly aligned.
Who's Behind GreenPin SEO
James Williams
Founder & CEO
Former local SEO agency owner with 10+ years experience. Built the original AI + Maps system in 2022. Based in Washington DC.
Sarah Chen
Head of AI Search Strategy
Marcus Rivera
Director of GBP Operations
From Agency to Fulfillment Partner
How we went from running our own local SEO agency to powering 40+ agencies across the US.